Visual Narrative Design

Fall 2021
Individual Project

Experiential Phygital Event + Art Auction Concept Proposal

A concept proposal for an exclusive, in-store retail experience, art auction and live-art event held simultaneously at The Row’s flagship stores in London and Los Angeles. The one-night-only event seeks to capture the brand essence for top clientele through an innovative sensory approach to light, sound, taste and scent.

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